Jon Luthanen of North Sound Trout Unlimited.
I chose to write about the recreational fishermen that started the new Bellingham-based North Sound Chapter of Trout Unlimited because I understood them. I grew up fishing year round in Lower Michigan and I care deeply about conservation. They needed to get the word out about their expanding efforts to clean up area rivers.
Often, the best way to really reach your audience is to find, and touch, that part of their core in common with your own. Of course, that implies that you first understand the heart of your own product or business. If you can’t immediately describe that in a single sentence right now, then you already know your next step. My work focuses on helping businesses and organizations understand their audience and then connecting with them positively, memorably, and clearly so that they’ll become one of your long-time followers.
Take a look at my WhatcomTalk.com article to see how you relate to John Luthanen and North Sound Trout Unlimited. Then consider pitching in on a conservation effort near you.