Evergreen Posts

Evergreen Posts

Although I love writing about specific events to help organizations garner better attendance, I’m focusing more of my efforts on evergreen posts. Evergreen means that whenever a reader finds your post, it still applies, it’s still relevant, they can still...
Being Seen & Understood, Instantly

Being Seen & Understood, Instantly

I chose to write about the recreational fishermen that started the new Bellingham-based North Sound Chapter of Trout Unlimited because I understood them. I grew up fishing year round in Lower Michigan and I care deeply about conservation. They needed to get the word...
The Joy of Being a Kid Again

The Joy of Being a Kid Again

Sometimes, connecting to your audience is about reaching the kid inside them. The joy of youth comes from experiencing new things for the very first time. And doing fun things over and over and over again. The circus is a great example. The lights, the music, the...